RAFAELA
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1. Westwing Product Campaign (4 images)
AW 2025

The goal of this project was to craft captivating and elevated product photos that embody the magic of the festive season. My focus was on the essence of each product by highlighting its unique textures, colors, and the spirit of festivity. Rather than constructing a story, I prioritized a clean visual approach where the product takes center stage.

Service: Art Direction + Concept

Client: Westwing

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2. Zalando S/S24 campaign: 'A Taste of You' (4 images)
2025

The campaign concept brought together a cast of major talents, such as Alex Consani, Eduardo Camavinga, and Gabbriette Bechtel, each portrayed in their natural habitat by directors duo Pantera. A classic, timeless soundtrack underscored the message of self-expression, reinforcing the idea that fashion is a vehicle for personal taste, inviting audiences to explore their own sense of style rather than simply adopt what’s trending.

Creative agency: Convoy
Production agency: Solab Pictures
Director: Pantera
Photography: Joyce Szeng
Stylist: Vittoria Cerciello
Casting: Andreas Menelaou

Service: Creative Direction

Client: Zalando

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3. Direktorica Svemira (8 images)
2022

For This is Badland issue No. 06, I sat down with Irena Ateljević, critical theorist, activist, and former academic, whose life journey reflects both the turbulence and the resilience of the Balkan region. Shaped by the war and years in academia abroad, Irena has returned to her roots on the island of Murter in Croatia, where her grandmother’s olive tree stands as a living symbol of renewal.

Through her work with the Academy of Hope and Terra Meera, she transforms experience into action, nurturing a vision of regenerative living and human potential. Between swims in the Adriatic and sunlit conversations, I discovered a woman who mastered the art of turning wounds into a vision and belonging.

Photography: Bruna Kazinoti

Service: Interview & Creative Direction

Client: THIS IS BADLAND Magazine

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4. THIS IS BADLAND MAGAZINE ISSUE 06 'The Untold World' (16 images)
2024

This issue began with a question I’ve carried for years: what if the ‘unknown’ isn’t ahead of us, but already buried in the past? Trusting our own selective memories and versions of the past, the ‘unknown’ is often perceived as something yet to come, rather than something that has already happened.

So for Issue No. 06, we wanted to unpack the past and examine the cracks in what we try to define as reality; documenting our obsessions, our urge to leave a mark, and our need for cataloguing, conservation, and classification.

From Slavic mythology to woven poetry, from ancient anger to stories of human potential as regenerative agents, this issue explores how mysteries challenge us to reconsider perception and its impact on the way we view the world. Through conversations, reflections, and fragments of history, we discovered how our understanding of reality is always shaped by both what we remember and what we choose to seek.

Cover 01 by Sarah Feingold
Cover 02 by Viktor Naumovski
Cover 03 by Ellie Brown

Service: Chief-Editor & Creative Director

Client: THIS IS BADLAND Magazine

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5. Zalando A/W 2023 (3 images)
2023

The campaign explores how fashion can transform everyday moments into dreams, allowing people to step into imaginative worlds—whether hiking in the mountains, gliding through water, or inhabiting entirely fantastical scenarios.

Working with Charlie Engman and Pantera behind the camera as well as talents like Sofie Royer and Louis Culture, we aimed to capture the magic of seasonal escapism while emphasizing personal expression. It’s about creating spaces where imagination and reality meet, letting each viewer experience their own version of wonder through the wardrobe they choose.

Creative Agency: Convoy
Directors: Pantera
Photography: Charlie Engmann
Styling: Vittoria Cerciello
Casting: Andreas Menelaou

Service: Creative Direction

Client: Zalando

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6. Liebeskind Ad Campaign Summer 2018 (3 images)
2018

This still-life series for Liebeskind’s S/S 2018 accessories campaign was part of introducing a new visual direction, aiming to bring a more sophisticated and timeless look to the brand.

Photography: Volker Conradus

Service: Art Direction + Set

Client: Liebeskind Berlin

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7. WEYHE (3 images)
2020

When Maja Wyh invited me to art direct her Spring/Summer 2020 campaign for her website launch, my goal was to build a visual world that reflected her timeless sensibility; one where nothing feels staged or forced. Each image was designed to capture her understated confidence and the quiet beauty that defines her aesthetic, without showing her personally. From casting to posing, my focus was on creating images with emotion and depth while maintaining a sense of ease.

Photographer: Letizia Guel

Service: Art Direction

Client: WEYHE

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8. Devil's Sunbed (6 images)
2018

A photo-essay in collaboration with artist Rita Lino blurring the line between garment, body, and earth.

Service: Art Direction + Photography

Client: THIS IS BADLAND Magazine Issue No. 2

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9. Wrangler 70year Anniversary Campaign (4 images)
2017

This was my art direction debut as a freelancer, and it remains one of my favorite projects to this day. For Wrangler’s 70th anniversary campaign, I set out to honor the brand’s heritage while giving it a fresh take. Drawing inspiration from 1970s Wrangler visuals, the campaign highlights close-up product details, rich textures, and a subtle sensuality; a contemporary tribute to Wrangler’s iconic past.

Agency: Hennecke Assiociastes
Photography: Markus Pritzi

Service: Art Direction + Concept

Client: Wrangler

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10. Iconic Pieces Brand Campaign (4 images)
2024

The focus for this Westwing campaign was to bring the brand’s essence — its products — to the forefront. We wanted to give them the stage they deserve, creating vibrant, single-minded visuals that highlight their design and quality. From smaller details to bold statement pieces, the imagery was designed to feel larger than life, reflecting Westwing’s world of elevated living.

Shot by photographer Bastian Achard and developed together with the Westwing in-house creative team, the campaign speaks directly to Design lovers while inviting new audiences to discover Live Beautiful.

Photographer: Bastian Achard
Set-Design: Denise Bodden
Creative Direction: Jesse Becker & Karola Boß

Service: Art Direction

Client: Westwing

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11. Haute Food Editorial Story (4 images)
2018

This editorial was created in collaboration with artist and friend Rita Lino for Haute-Food, a zine that celebrates food and its visual narratives. Improvising with leftovers from Rita’s fridge, we wanted to transform the everyday culinary into imagery that feels raw and intuitive.

Service: Photography & Styling

Client: Haute Food Zine

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12. Adriatic Textures (8 images)
2016 - 2025

Eye relief

Service: Photography

Client: Personal

I create ideas, images, stories, and concepts.
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